We are B Corp!
Sport with Purpose—
Now Officially Recognised
Why B Corp?
Becoming a B Corp wasn’t just a badge for us—it was a blueprint. We embedded purpose into our DNA from day one, aligning our Articles of Association and shareholder agreements with B Lab UK’s principles. The certification process helped us pressure-test decisions, implement meaningful policies, and stay accountable to the values we promote.
Built by giants, for good
Our team includes leaders in sport, sustainability, and strategy, with experience across international federations, Olympic committees, and major events. Co-founder Dan Reading, is a Chartered Environmentalist and was named Environmental Professional of the Year in 2021 by the Society for the Environment.
What's next?
Certification is just the beginning. We’re committed to continuous improvement, collaboration, and using sport as a force for good. Whether you’re a brand, rights holder, or fellow changemaker, we’d love to explore how we can work together.
Sporting Giants is collaborating with clients to develop and promote People, Planet and Profit through client relationships. We also run Carbon Literacy training courses to help reduce the global carbon footprint.
Our impact in action
We’ve delivered sustainability programmes for over 30 Olympic and Paralympic sports through the UK Sport Sustainability Accelerator Programme. This initiative has been recognised by the International Olympic Committee as the largest multi-sport sustainability programme ever delivered globally. It has fundamentally shifted perspectives across more than 30 Olympic and Paralympic sports.
80%
of National Governing Bodies now view sustainability as a pillar of long-term success
100%
feel better equipped to take meaningful environmental action
80%
recognise sustainability as a commercial driver, not a cost
Thinking about
becoming a B Corp?
If you’re exploring B Corp certification for your own organisation, Sporting Giants can help. Our in-house team has direct experience navigating the certification process and now offers consultancy support for businesses looking to follow a similar path.
Whether you’re at the early stages or ready to commit, we can guide you through the journey with practical advice and tailored support.
Get in touch to find out how we can work together—because building a better business shouldn’t be done alone.