Our story

“We founded Sporting Giants to provide support to those interested in sustainable sport, covering environmental, social and commercial perspectives. We have quickly become a trusted resource for sports professionals seeking genuine, solution-oriented experts who understand the challenges and pressures of the industry, drawing on our experience in brands, federations, and events across sports. Having initially met while working at World Sailing, the world governing body for the sport, we recognised the significant synergies between sustainability and business strategy. This realisation inspired us to extend these principles and experience beyond sailing.”

Scott Over and Dan Reading, Founders

Our Founding Partners

Residing with their families in the south of England, our founders, Scott and Dan, are proud fathers to two daughters each. Their shared passion for sport, people, and the planet drives their commitment to creating positive impact through Sporting Giants.

Scott Over,

A global sports leader with a strong commercial, performance and sustainability background.

Scott has dedicated his career to the development and performance of international sports (ITF and World Sailing), major events, commercial partnerships, and sustainability initiatives. He has contributed to four Olympic Games and successfully managed global sponsorships in over 40 countries, delivering for brands including Rolex, SAP, BNP Paribas, Cisco, Aberdeen Asset Management, Hugo Boss, and Jaguar Land Rover.

Known for his ability to diversify revenue and lead teams through strategic projects and purpose-driven partnerships, Scott held the role of Commercial Director at World Sailing from 2019 to 2023, growing and overseeing key relationships with partners and stakeholders, including Special Events and sponsorships. In addition, he served as a Trustee and Charity Director of the World Sailing Trust.

Scott maintains an active lifestyle as both a sailor and tennis player. He has over 40,000 nautical miles to his name and completed his first Transatlantic crossing before the age of 18 (more than two decades ago).

Dan Reading,
Chief Sustainability Officer

A world-renowned purpose professional, responsible for several landmark evolutions for sustainability in sport.

Dan has spent the last 15 years working with National and International Sport Federations, specifically on sustainability.

He was a Co-Chair of the UN’s Sport for Climate Action Framework, is a Board Member for the British Association for Sustainable Sport, and a Sustainability Commission member for British Triathlon, RNLI and World Squash.

He is a Chartered Environmentalist, winner of the Society for the Environment’s Environmental Professional of the Year 2021, winner of the Global Association of International Sports Federations Sustainability Award, winner of the International Olympic Committees Carbon Award, full member of the Institute of Environmental Management and Assessment, a lead auditor of ISO14001 and ISO20121, and 2022 ENDS Report Power List of most influencial environmental professionals.

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