How we work
We are a hand-picked team of proven leaders and change-makers in sport, strategy and sustainability
Our interdisciplinary team of experts have been in your shoes, having held leadership and operational positions within a diverse range of international sports organisations, Governing Bodies, Olympic Committees, Brands and Events.
Our clients benefit from our global network of trusted colleagues, with access to unique sector-specific and sport-specific experience, skills and insights.
Our credentials in sustainability are genuinely unmatched; we were doing this years before it became a must have.
How we work
We are:
Delivery-led
WITHOUT EXECUTION, STRATEGY IS MEANINGLESS
We are grafters. We have lived and breathed the reality of translating strategy into action across sport, ensuring buy-in and results.
At every step, we ask ourselves “How are we actually going to physically make this happen?”
Ambitious
AN ENERGETIC ENTHUSIASM TO DO GREAT WORK
We are determined to achieve – not for ego, but for the buzz it gives us to see our team and our partners drive palpable change. Our drive and energy galvanises those around us.
Principled
INTEGRITY IS A NON-NEGOTIABLE
It’s just in our bones. Simple.
We protect those around us and have their best interests at heart.
We care about what we do, who we work with and are conscious about their individual circumstances. It’s a source of pride for us. We are not interested in those that pedal false narratives or whose actions undermine the impact we are trying to create.
Human
PEOPLE-FOCUSED
AT ALL TIMES
We say it how it is. We are open and transparent and don’t use jargon.
We simplify the complex and bring others on the journey with us. And, we make the journey fun.
Our values
What drives us:
Purpose
A DRIVE FOR IMPACT
We believe in the power of sport as a force for good.
We believe that only a truly integrated and symbiotic approach to strategy and sustainability will drive lasting, positive, and measurable impact for People, Planet, and Profit.
We are committed to ensuring the positive impact of our work at all levels.
Partnership
A FOCUS ON PEOPLE
Relationships are important to us, and they are for the long term. We care about people, and we care about our reputation.
We approach work and life with a value-add mentality. There is a reason working with us has been described as ‘working with a friend that spoils you.’
We believe that motivating, empowering and inspiring confidence in the people around you can cause a ripple effect of enthusiasm and momentum that ensures progress (without overwhelming).
Perspective
A VIEW TO ADD VALUE
Perspective is everything, whether it’s understanding an issue, determining what success looks like or influencing others to change course.
Our role is to bring different perspectives to the table: One eye on the future, one eye on the now.
Maintaining perspective when the chips are down, focusing in on what is really going to add value.
Sometimes approaching from left field and offering new frames of reference. Keeping a commercial lens across all that we do.
Progress
A PIONEERING SPORT
We are not afraid to aim high, challenge approaches and shake up the status quo. We embrace the adventure with infectious positivity and a conquering spirit.
We understand it’s not all about giant leaps and giant budgets; it’s often about taking smaller strategic steps to get started. Helping the underdog punch above their weight is fuel to our fire.